Press
Los Angeles Times
Explore the California spot serving up weed country fun the wine country way
As you drive through some of California’s most storied agricultural land, a few hours north of the Bay Area, you’ll zoom past fields full of plants straining under the weight of their almost-ready-to-harvest bounty. After checking into your boutique hotel, you’ll get to sample some of the local flavor and watch the setting sun. The next day, you might explore some of the region’s historic spots. Or maybe you’ll attend a friend’s wedding on a ranch next to a working farm… Read More
Beard Bros Media
Top California tourist destinations announce eight new historic landmarks highlighting cannabis culture for travelers and daytrippers.
The Cannabis Trail—created to celebrate the cultural heritage stories of California’s famed cannabis tradition by marking historic spots in the state from Santa Cruz in the south to the Emerald Triangle in the north—today announced its collaboration with the Visit Oakland, Visit Mendocino County, and Humboldt County Visitors Bureau… Read More
Thrillist
Instead of Winery Hopping, Embark on Northern California’s Cannabis Trail
While you may be familiar with Napa Wine Road, Sonoma County’s seemingly endless string of wineries, the path has a lesser-known, spiritual sibling. Founded in 2015, Oakland’s Cannabis Trail takes travelers on an immersive exploration of the plant through Northern California’s sprawling, redwood-filled landscapes and bustling city streets. Today, the trail announced its collaboration with Visit Oakland, Visit Mendocino County, and the Humboldt County Visitors Bureau… Read More
mg magazine
Exploring Cannabis Culture: Northern California Launches First-Ever Cannabis Trail
Northern California has introduced The Cannabis Trail, a pioneering travel experience designed to showcase the history and ongoing cultural impact of cannabis in the state. A collaborative effort among Oakland, Mendocino, and Humboldt counties, the initiative invites adults to explore a curated route from Santa Cruz to the Emerald Triangle, mirroring the concept of Napa County’s celebrated Wine Road.
The trail’s launch comes at a time when interest in cannabis-related travel is expanding rapidly, with MMGY Travel Intelligence identifying approximately 72 million Americans as potential cannabis-motivated travelers. Forbes estimated cannabis tourism to be a $17 billion industry in 2022, and a 2023 Gallup poll in 2023 found 50 percent of U.S. residents have consumed the plant… Read More
Skunk Magazine
The Cannabis Trail: A Column Celebrating the Cannabis Legacy of Northern California
Where I grew up, pot was as common as drinking beer. It was and still is embedded in the culture. I am fourth generation northern Californian, and smoked my first joint when I was 13 years old. By the time I turned eighteen, I was traveling the world and studying abroad whenever possible. After earning my BA in International Studies at UC Irvine in 2002, I wandered. I became addicted to cultural discovery, it became a lifestyle… Read More
Civilized.
Are You A Fan Of The Napa Wine Road? Get Ready For The Northern California Cannabis Trail
A cannabis historian and tour operator is working on what he calls the Northern California Cannabis Trail. The 14-hour self guided tour would take you through the history and folklore of cannabis culture in California. Brian Applegarth says he decided to build the trail after he met medical marijuana pioneer Dennis Peron in 2015. Peron co-authored the 1996 medical marijuana legislation for the state of California. Peron is one of the people Applegarth wants to honor on the Cannabis Trail… Read More