Press

The Cannabis Trail appeared in the Los Angeles Times in June 2024.

Los Angeles Times

Explore the California spot serving up weed country fun the wine country way

As you drive through some of California’s most storied agricultural land, a few hours north of the Bay Area, you’ll zoom past fields full of plants straining under the weight of their almost-ready-to-harvest bounty. After checking into your boutique hotel, you’ll get to sample some of the local flavor and watch the setting sun. The next day, you might explore some of the region’s historic spots. Or maybe you’ll attend a friend’s wedding on a ranch next to a working farm… Read More

The Cannabis Trail appeared on the Beard Bros Media website in May 2024.

Beard Bros Media

Oakland, Mendocino, and Humboldt Launch First-Ever Cannabis Trail Travel Experience Explore the California spot serving up weed country fun the wine country way

 

The Cannabis Trail appeared in Thrillist magazine in 2024.

Thrillist

Instead of Winery Hopping, Embark on Northern California’s Cannabis Trail

While you may be familiar with Napa Wine Road, Sonoma County’s seemingly endless string of wineries, the path has a lesser-known, spiritual sibling. Founded in 2015, Oakland’s Cannabis Trail takes travelers on an immersive exploration of the plant through Northern California’s sprawling, redwood-filled landscapes and bustling city streets. Today, the trail announced its collaboration with Visit Oakland, Visit Mendocino County, and the Humboldt County Visitors Bureau… Read More 

The Cannabis Trail appeared in mg Magazine in May 2024.

mg magazine

Exploring Cannabis Culture: Northern California Launches First-Ever Cannabis Trail

Northern California has introduced The Cannabis Trail, a pioneering travel experience designed to showcase the history and ongoing cultural impact of cannabis in the state. A collaborative effort among Oakland, Mendocino, and Humboldt counties, the initiative invites adults to explore a curated route from Santa Cruz to the Emerald Triangle, mirroring the concept of Napa County’s celebrated Wine Road.

The trail’s launch comes at a time when interest in cannabis-related travel is expanding rapidly, with MMGY Travel Intelligence identifying approximately 72 million Americans as potential cannabis-motivated travelers. Forbes estimated cannabis tourism to be a $17 billion industry in 2022, and a 2023 Gallup poll in 2023 found 50 percent of U.S. residents have consumed the plant… Read More 

Skunk Magazine

Skunk Magazine

The Cannabis Trail: A Column Celebrating the Cannabis Legacy of Northern California

Where I grew up, pot was as common as drinking beer. It was and still is embedded in the culture. I am fourth generation northern Californian, and smoked my first joint when I was 13 years old. By the time I turned eighteen, I was traveling the world and studying abroad whenever possible. After earning my BA in International Studies at UC Irvine in 2002, I wandered. I became addicted to cultural discovery, it became a lifestyle… Read More

Civilized

Civilized.

Are You A Fan Of The Napa Wine Road? Get Ready For The Northern California Cannabis Trail

A cannabis historian and tour operator is working on what he calls the Northern California Cannabis Trail. The 14-hour self guided tour would take you through the history and folklore of cannabis culture in California. Brian Applegarth says he decided to build the trail after he met medical marijuana pioneer Dennis Peron in 2015. Peron co-authored the 1996 medical marijuana legislation for the state of California. Peron is one of the people Applegarth wants to honor on the Cannabis Trail… Read More

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